While Googling yourself can be seen as an egotistical faux pas in your personal life, when it comes to your business it is absolutely key to assessing your online presence and shaping your digital marketing plans.
I often get asked by business owners how they can get top rankings on Google, and the answer is always complex and includes multiple actions, all of which involve knowing your customers and their behaviours, and constantly assessing how easy you are making it for them to find you online.
However, If you are just starting out online and getting overwhelmed by the endless list of expensive measures to help your SEO – fear not, as there are also some simple, effective, and FREE tools you can use to get your business noticed.
One of these delightful tools is Google My Business, which tells people where you are and what you do across Google maps and search. Getting yourself listed is free, is vital in growing your business’s online existence, and, best of all – it’s really easy to set up!
Here are some tips to get you started:
You’ll need to verify your listing via a postcard which Google will post out to you containing a code.
Once you’re up and running, explore the functions that Google My Business has to offer – view your website analytics and reviews from the GMB dashboard and see how many views your images have had. You can also use these handy features to assess your listing and optimise SEO:
See how customers have searched for your business, whether it’s by putting in your business name (direct) or by searching a category or product (discovery). You can also see what actions customers have taken, i.e visited your website, or if they have requested directions to your company.
An extra marketing tool from Google My Business which allows you to update your listing with special offers and events.
For more advice on how to use Google for your business and further advertising, give HOKdigi a call and we’ll be happy to help.
Tags: SEO